Why book industry must look beyond textbook market to survive

A little less than three years ago, I told the Chief Executive Officer of Kenya Publishers Association (KPA), James Odhiambo, that his association should stop its dependence on Kenya Institute of Curriculum Development (KICD) to keep surviving in business. I expressed concern that publishing firms we associated with best fictional works in my school years had … Continue reading Why book industry must look beyond textbook market to survive