A hook. It is what allures, entices, tempts, tantalises, fascinates, enchants, attracts, bewitches, captivates, catches and hypnotises. It is what makes you remember, and gets you to buy a product, stay tuned to a show, or keep reading. A hook is a statement or an object used specifically to grab people’s attention. Hooks manifest before … Continue reading Why a good hook is necessary in speech presentation