Publishers’ sales representatives are causing untold brand polution with their frequent shifting

For over a decade, the textbook market in Kenya has been in a state of quiet turbulence, not because of policy upheavals or radical curriculum shifts, but due to the relentless movement of publishers’ sales representatives from one firm to another. At first glance, this might seem like a normal part of career progression. After … Continue reading Publishers’ sales representatives are causing untold brand polution with their frequent shifting