Concerns have been raised over the low application response to the National Youth Opportunities Towards Advancement (NYOTA) project, particularly in the remote areas of Baringo County.
ICT and Digital Economy Principal Secretary Eng. John Tanui revealed that out of 7,106 applicants, only 716 were successful, leaving the county with a deficit of 646 slots.
Speaking during the launch of the program, Tanui regretted that no ward in the county met the target of 70 youth beneficiaries under the initiative being implemented by the national government in partnership with the World Bank.
“We want to see our youth benefit from this program that provides a Sh50,000 startup grant, training, and mentorship to help them start and grow businesses,” said Tanui. “We must identify and support all vulnerable youth so that none is left behind.”
The PS highlighted the benefits of the project, noting that, apart from providing seed capital, it also aims to certify the skills of young people and connect them with industry experts for job training and mentorship.
“The government is committed to helping the youth realise their full potential, especially in this digital superhighway era,” Tanui emphasised.
He pointed out that the digital space continues to open new earning opportunities for young people, citing Facebook, YouTube, and TikTok as platforms where many are already making a living.
“Those already earning from digital platforms should teach others. The government is running several capacity-building programs to help youth use digital spaces productively,” he added.
Tanui also urged young people to embrace a savings culture and make good use of the funds disbursed through government initiatives.
Baringo Deputy Governor Eng accompanied him. Felix Kimaiyo and four MPs — Joseph Makilap (Baringo North), William Kamket (Tiaty), Joshua Kandie (Baringo Central), and Musa Sirma (Eldama Ravine).
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The leaders pledged to work together in conducting an awareness campaign across the six constituencies to ensure more youth apply for the NYOTA funds before the deadline.
The MPs commended the government for initiating the Sh5 billion transformative program, describing it as a lifeline for vulnerable and marginalised youth under 29 years.
“This NYOTA program is timely as it equips the youth with skills and knowledge on entrepreneurship and small-scale business,” they said in a joint statement. “The application process is fully digital, transparent, and open to all — you don’t need to know anyone to qualify.”
Baringo North MP Joseph Makilap urged the successful applicants to invest wisely in projects with quick returns, such as beekeeping, poultry, or goat rearing.
“We urge our youth to identify viable ventures that can generate income fast. Don’t misuse the money or abandon projects like what happened with the Hustler Fund,” Makilap cautioned.
He noted that small-scale enterprises are more sustainable and yield faster economic gains compared to long-term projects that are prone to market fluctuations.
By Kimutai Langat
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