The Kenya Film Classification Board (KFCB) has cautioned video show operators, PlayStation outlets, and film exhibitors against admitting minors to content not rated for General Exhibition during the April school holiday. The board said the move is aimed at protecting children from exposure to inappropriate material and ensuring safe viewing experiences.
In a consumer advisory issued ahead of the break, KFCB noted that children are particularly vulnerable to the influence of media content due to their impressionable nature. The board urged parents and guardians to take an active role in supervising what their children watch and play, both offline and online.
“As children break for the April holidays, they will have increased access to various audio‑visual content, including online. Research has shown that film and media content influence the behaviour and thinking of consumers, especially children, who are highly impressionable,” the board said.
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KFCB recommended several measures for parents, including setting clear screen‑time rules, restricting access to age‑inappropriate material through parental control features, and encouraging children to consume uplifting and educational content. The board further advised families to watch programs together, saying this not only allows monitoring but also creates opportunities for meaningful discussions about the content.
Parents and guardians were also urged to remain vigilant about their children’s whereabouts during the holiday and to report any harmful or unsuitable material to the board via info@kfcb.go.ke for review and classification.
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The advisory highlighted the Parents’ Digital Literacy Programme (PADIL), an initiative designed to equip caregivers with skills to monitor and guide children’s interaction with digital platforms. Acting Chief Executive Officer Nelly Muluka emphasized that safeguarding children requires collective responsibility. “Protecting children from exposure to inappropriate content is a collective responsibility,” she said.
By Masaki Enock
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