How digital addiction consumes creativity, creates illusion of success among students

In an era of rapid technological advancements and global unification, digital addiction and the illusion of success among university students are alarming and call for urgent action to safe the future of generations.

Digital addiction can be seen in various forms such as algorithm driven engagement, lack of time management skills, excessive social media exposure, Fear of Missing out (FOMO) and pressure to appear successful online.

Its impacts call for multifaceted efforts in order to overcome it.

Firstly; Academic consequences. Social media usage leads to reduced concentration in class which might lead to poor academic performance. Too much exposure of social media such as TikTok, Instagram, Twitter and Facebook increase the chances of procrastinating academic activities and might lead to is to a shallow content retention and weak critical thinking.

Secondly; Psychological effects. Digital addiction and illusion of success is likely to cause imposter syndrome, anxiety and low self-esteem. Campus students and youth are highly swayed by influential figures and trending fashions. This may lead some to suffer from comparisons and fear of missing out and hence low self-esteem.

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Excessive exposure to various social media platforms cause some of the students to experience identity confusion,  they might desire to be like others, forgetting their identity and ambitions, causing the psychologically trauma.

Decreased real life social interaction. Most University students spend their time online. They do almost everything online including shopping, chatting and carrying out research. These reduce their face to face interaction, creativity and weaken their confidence in holding any constructive public speaking.

Excessive digital exposure can also lead to emotional impact such as superficial relationships and sleep deprivation. Students tend to engage in online dating and occasionally go to bed late.

Lastly; Distorted definition of success. Bigger percentage of youth value visibility over competence which lead to pressure for instant achievement. They seek validation instead of skills development which is likely to affect their future.

The culminating digital effects cannot be ruled out. Lasting solutions can be achieved through digital literacy programs in universities, time management and self-regulation training, promoting real skill development, mental health support systems and redefining success narratives through sharing realistic journey instead of only achievements.

By Faith Oloo, Rongo University.