Gen Z and millennials: How young people are changing activism

Police use tear gas to disperse protesters during a demonstration against planned tax hikes in Nairobi, Kenya, on June 20, 2024. Photo:

Nairobi’s bustling cityscape bore witness to a historic moment yesterday as thousands of young Kenyans, primarily Millennials and Gen Z, converged in front of the Parliament buildings. The protest, dubbed “Occupy Parliament,” was a direct response to the controversial Finance Bill proposed by the Kenyan government.

This bill, which aims to introduce new taxes and reduce subsidies, has been criticized for its potential to exacerbate the economic burden on ordinary citizens, especially the youth. Yesterday’s protests were unprecedented in many ways. The most outstanding one was that the demos were led by the youths themselves.

This is a generation united against economic inequities. The demographic composition of the protesters was striking. Young people, many in their early twenties and thirties, dominated the scene. They held placards with bold messages and chanted slogans calling for economic justice and governmental accountability. This protest marks a significant shift in Kenyan political activism, traditionally dominated by older generations.

Millennials and Gen Z in Kenya, much like their counterparts globally, are characterized by their digital savviness, heightened awareness of social justice issues, and a deep-seated desire for systemic change. In a country where youth unemployment rates are staggeringly high and economic opportunities are often scant, the Finance Bill was perceived not just as another policy misstep but as a direct attack on their future.

Digital mobilization worked very effectively: the new age of protest. The organization and mobilization of the “Occupy Parliament” protest were primarily orchestrated through social media platforms. Hashtags such as #OccupyParliament, #YouthRevolution, and #RejectFinanceBill trended on Twitter and Instagram days before the event, creating a groundswell of online support that translated into physical presence on the streets.

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WhatsApp groups, Facebook events, and Instagram stories served as the modern pamphlets and posters, disseminating information rapidly and efficiently. This digital-first approach allowed the movement to bypass traditional media gatekeepers and directly reach a broad audience. It also facilitated a sense of community and solidarity among the youth, many of whom had previously felt disenfranchised and voiceless.

The Finance Bill’s proposals include increasing the VAT rate, introducing a housing levy, and imposing additional taxes on digital content creators. Critics argue that these measures disproportionately affect the lower and middle-income population, exacerbating the economic strain caused by the COVID-19 pandemic. For young Kenyans, many of whom are already struggling with joblessness and underemployment, the bill represents a tipping point.

During the protest, speakers took turns addressing the crowd, highlighting how the proposed taxes would impact their lives. University students spoke of the increased cost of living making education unaffordable, while young professionals detailed how new taxes on digital platforms could stifle innovation and entrepreneurship. Their voices echoed a shared sentiment: the need for a government that prioritizes the well-being of its people over bureaucratic interests.

Despite the potential for tension, the protest remained largely peaceful. Demonstrators were well-organized, ensuring that the rally remained focused and non-violent. This was a conscious effort by the organizers to maintain moral high ground and avoid the heavy-handed police response that has marred past protests in Kenya.

The youth’s resolve and discipline during the protest were commendable. They coordinated food and water supplies, first aid stations, and even legal aid for those who might face arrest. Their meticulous planning showcased a new level of sophistication in youth-led movements, indicating that this was not a spontaneous outburst but a well-thought-out campaign for change.

The “Occupy Parliament” protest is likely to be remembered as a pivotal moment in Kenya’s political landscape. It demonstrated the power and potential of the youth when united by a common cause. However, sustaining this momentum will be the true challenge.

Protests in the city. Photo:courtesy

The protest leaders have outlined several next steps, including continued advocacy through social media, lobbying MPs to vote against the Finance Bill, and organizing community forums to educate citizens about the bill’s implications. They also plan to form a coalition of youth organizations to maintain pressure on the government and ensure that their voices continue to be heard.

In conclusion the millennials have heralded the dawn of a new era. The youth of Kenya have sent a clear message: they will not stand idly by as their future is jeopardized by short-sighted policies. The “Occupy Parliament” protest signifies more than just opposition to the Finance Bill; it is a clarion call for a more inclusive, equitable, and just governance. As Millennials and Gen Z continue to assert their presence and power, Kenya stands on the brink of a youth-led revolution that could reshape its political and economic landscape for generations to come.

By Kamomonti wa Kiambati.

Kamomonti teaches English and Literature in Gatundu North Sub County.

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