Education News is a fortnightly newspaper that is distributed all over Kenya. The newspaper reaches students, teachers and other educationists in schools, colleges, and universities. The newspaper, whose print roll-out stands at 120,000 copies per issue, is also tailored at parents, who form a crucial constituency in the education sector.
Our marketing arrangement is elaborate as it involves an appointed distributor in every major town in the country. Each distributor has a network of vendors in the town and adjacent small towns who receive and sell the magazine. We have a national school timetable of events at which our marketers conduct direct sales to students and teachers. Such a calendar captures functions such as: District and Provincial education days, sports, music and drama, science congress days and other school open days where several schools in a given region participate. For teachers, we target SMASSE functions, Head teachers conferences (all provinces) and workshops. Then we have direct school visits where we have a clear timetable based on regions. Since we handle production of school magazines as a core-business too, we deal with schools as our clients from day to day.
Our publication with a cover price of only Ksh. 60 is affordable to our readers. Our product is top of the range and will give the right outlook to our advertisers.
The purpose of this letter is to introduce you to Education News, the only education newspaper in the country that cuts across all levels of learning. We would also wish to request you to scrutinize our portfolio in an effort to considering us as a worthwhile outlet for advertising your products. We attach here a copy of our latest publication and our affordable rates for your perusal and action. We look forward to your favourable consideration. Thanks in advance.
